Let’s have a huge round of “about bloody time”.
Sky are expanding Sky Anytime+, their on-demand service. This Easter they will remove the exclusivity that required customers to have Sky Broadband to access Anytime+.
This will expand Anytime+’s reach from 1.2m people to around 5m.
As a result of this the BBC are happy to approve iPlayer’s inclusion in the service as it meets their core value of iPlayer being able “to reach all audiences on a universal basis”.
And not wanting to hint at any BBC bias, ITV Player will also join Anytime+.